Music Business

Bachelor of Arts - 189 Credits

Competency: Literacy
Course Number: GE-100
Credits: 3

Course Description
Understanding the writing process with proper use of grammar and APA formatting are usable and integral skills of college students. Planning, preparing, writing, and editing will be important aspects of this course and students can expect to develop their skills within narrative, descriptive, expository, and persuasive essays. A focus on APA formatting will be essential for this course. Supporting evidence and research for these essays will be conducted from articles, journals, and books pertaining to musical topics such as genre, artists, theory, and history. Music students will be able to explore their musical topics of interest and use their composition skills to demonstrate their ability to effectively communicate in writing. This course consists of a weekly, three hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-100
Credits: 2

Course Description
This course provides a thorough overview of the evolution of the recorded music industry. It will cover all of the major events and breakthroughs that started the industry and has continued to evolve it for the past 80+ years. Topics covered include: first recordings, beginning of record companies and their evolution, early recording contracts to present day, creation of music industry revenue streams, professional roles in the music industry, music retail then and now, creation and development of the tour industry. This course consists of one two-hour weekly lecture.

Competency: Entrepreneurship
Course Number: 
IND-101
Credits: 2

Course Description
This course reviews the business team surrounding an artist from the artist’s point of view. From the role of the manager to the lawyer, from the booking agent to the business manager, from the publisher to the record company and more, an artist must build a solid team around them and thoroughly understand each role in the development, launch and continued success of their career. This course will provide students with in-depth knowledge of the artist’s business team and will prepare them to function effectively as the primary artist or as any one of the artist’s team members. This course consists of one two-hour weekly lecture.

Competency: Entrepreneurship
Course Number: 
IND-102
Credits: 2

Course Description
Marketing has always been a crucial part of the label structure and an effective marketing campaign can ensure an artist or project’s
success. While this remains a key record label function, the music business has become more independent and an artist or manager must have a solid understanding of marketing and how to build a fan base independently. This course will provide a thorough overview of the functions of marketing applied to the music industry and how to effectively use marketing for a major label artist, independent artist, or concert tour. This course consists of one two-hour weekly lecture

Competency: Entrepreneurship
Course Number: 
IND-103
Credits: 1

Course Description
In conjunction with the concepts established in Music Marketing Foundations, this course will focus on the particular aspects of promoting a project or artist out to the marketplace and within the industry. Varied tools for managing promotion campaigns will be introduced, along with conceptual analysis of specific product campaigns that have either been successful or ineffective. The art of “cutting through the noise” in the vast array of new music will be explored thoroughly. This course consists of a weekly, one-hour lecture.

Competency: Literacy
Course Number: 
IND-104
Credits: 2

Course Description
This course will detail the revolution of the recorded music industry caused by the introduction of digital formats and retailers. It will provide an in-depth look at the business in the beginning stages of the digital emergence and will provide a progressive review and analysis of the impact that digital delivery of music has had on the music industry as a whole. This course consists of a weekly, two-hour lecture.

Competency: Instrument
Course Number: 
IND-114
Credits: 2

Course Description
The primary goal of this course is to act as reinforcement for the core curriculum of the Department. Any questions involving individual weekly classes will be addressed, and the instructor will help each student keep up with the general pace of all classes in their program. Additional assignments may be given to students when appropriate. This course consists of a weekly, one-hour private lesson.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course

Competency: Musicianship
Course Number: 
MUS-1000
Credits: 3

Course Description
Applied Theory Lab 1 consists of five primary elements: Music theory, ear training, basic piano, sight singing and music notation. The class will cover the fundamentals of all the aforementioned elements. Some of the topics covered will be major keys/scales, intervals, transposition, sight-reading, and hand notation skills. Ear training components will consist of melodic, rhythmic and interval dictation. The students will sit at a workstation with a computer and piano keyboard. The dissemination of the material will be interactive and hands on. The ear training, sight singing, piano and notation are all used in such a way as to reinforce the music theory goals for the course. This course consist of four weekly, one-hour labs.

QUARTER SUMMARY

Competencies Covered: Literacy, Musicianship, Instrument & Entrepreneurship.

Total Credits: 17

Competency: Literacy
Course Number: 
GE-101
Credits: 3

Course Description
Thinking critically is a logical art of understanding how to evaluate circumstances, judgments, situations, and texts. Escaping ambiguity within writing and deterring from fallacy within logic is this course’s objective. Critical thinking in combination with English composition offers dynamic features that include professional writing of resumes, business letters, and proposals. The grammatical concepts learned in English 100 will be emphasized and applied and MLA citation format will be introduced. Music students will be able to explore how to effectively use critical thinking skills and composition while working within the music industry. Topics include philosophical, psychological, historical, and social approaches to thinking critically. Effectively knowing how to critically think allows for successful communication and logical problem solving in a student’s career and everyday life. This course consists of a weekly, three-hour lecture.

Prerequisite: GE-100: English Composition

Competency: Literacy
Course Number: 
IND-105
Credits: 2

Course Description

Building on the established aspects from History of Digital Revolution 1, topics include a review of the business models of each of the new music technology companies and their specific impact on the traditional record model. The costs and benefits of the emergence of digital technology and current music delivery platforms will be analyzed thoroughly in this course. This course consists of a weekly, two-hour lecture.

Prerequisite: History of Digital Revolution 1.

Competency: Entrepreneurship
Course Number: 
IND-106
Credits: 2

Course Description
A&R (Artists & Repertoire) relates to the process of sourcing and signing new talent, helping the artist(s) define their repertoire in accordance with the marketing strategy and overall label vision, along with overseeing the development and delivery of the final product. This course includes a study in selecting songs and producers for the project, managing the studio process, creating the music budget, and partnering with the artist and producer through the process, while also meeting the demands of the company financing the release. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-107
Credits: 1

Course Description
If an artist is to have a successful long-term career, it is crucial that they have a brand strategy to guide their business. Brand is much more than simply photos or styling, rather it is about identifying the core audience, understanding their needs, and strategically positioning the artist to take advantage of the marketplace opportunity. The artist positioning will drive all business decisions including merchandise licensing, retail partnerships, sponsorships, and marketing strategy. This course will provide students a strong understanding of the process of creating a long-term brand strategy, building a brand plan, managing the brand, and creating a planning calendar to guide the artist’s business. This course consists of a weekly, one-hour lecture.

Prerequisite(s): Music Marketing Foundations and Promotion Concepts & Tools.

Competency: Entrepreneurship
Course Number: 
IND-108
Credits: 2

Course Description
This course provides an in-depth look into the role of the artist’s personal manager and the daily operations of a management company. Study includes strategies to manage an artist’s career, building the artist’s team, finding and securing artist clients, artist development, and the host of business deals that accompany an artist’s career. Students will have a deep understanding of the functions of management and key issues and opportunities to join a major management company or create an independent one. This course consists of a weekly, two-hour lecture.

Prerequisite: Building the Artist’s Team. 

Competency: Entrepreneurship
Course Number: 
IND-109
Credits: 2

Course Description
Building on the foundation of the historical aspects of how the traditional record industry evolved into what we know as the music industry as we know it today, this course will cover topics related to the four primary revenue streams for an independent artist launching in the current competitive market. A study of live performance and touring, merchandise and retail, sales and downloads, along with licensing and placements will combine to provide the student with a thorough overview of the most essential elements of a recording artist’s primary sources of income. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Industry Studies 1.

Competency: Instrument
Course Number: 
IND-115
Credits: 2

Course Description
The primary goal of this course is to act as reinforcement for the core curriculum of the Department. Any questions involving individual weekly classes will be addressed, and the instructor will help each student keep up with the general pace of all classes in their program. Additional assignments may be given to students when appropriate. This course consists of a weekly, one-hour private lesson.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course

Competency: Musicianship
Course Number: 
MUS-1001
Credits: 3

Course Description
Applied Theory Lab 2 continues with the five primary elements of Applied Theory 1. Diatonic harmony, chord construction and progressions as well as chromaticism are introduced. Added requirements for ear training will be chord progression and chord recognition dictation. Students are asked to perform on the piano all ear training material to better comprehend the information. Computer notation is introduced. This course consist of four weekly, one-hour labs.

Prerequisite: Applied Theory Lab 1.

QUARTER SUMMARY

Competencies Covered: Literacy, Instrument, Musicianship, & Entrepreneurship.

Total Credits: 17

Competency: Instrument
Course Number: 
COMP-104
Credits: 1.5

Course Description
Students will be introduced to the instrument based on each individual’s level of experience. This course will focus primarily on utilizing the guitar as an accompanying instrument while in the songwriting process. Varied rhythmic patterns, chord progressions, fingerings, chord inversions, tunings and techniques will be studied and implemented into the student’s original song material. This course consists of a weekly one-hour lecture and one-hour lab. This course may be taken as an elective.

Competency: Literacy
Course Number: 
GE-200
Credits: 4

Course Description
Effective communication is a necessity for any industry and is used as a fundamental tool that connects individuals and determines the quality of an interaction. This course will provide music students with an applied knowledge of how to improve communication skills with others for their future success as music professionals. Some of the topics that will be covered are communication styles, listening skills, providing and processing feedback, metacognitive reflections and cognitive communication, and interpersonal, non-verbal, and verbal communication. Special attention will be paid to the relevancy of this course to students’ interactions with other music professionals. Major course assignments will provide practical applications for music students to demonstrate the speaking and listening skills they’ve acquired for their careers. Topics in this course will be relevant to music students’ needs and interests. This course consists of two weekly, two-hour lectures.

Prerequisite: GE-101: English Composition & Critical Thinking

Competency: Entrepreneurship
Course Number: 
IND-110
Credits: 2

Course Description
Social media has become the most important tool in breaking and developing an artist’s career. Understanding how to carry a consistent branding approach across multiple social media platforms will be a focus of this course. There will also be an in-depth exploration of the various social networks, key strategies and examples of successful social media campaigns. Topics will include analysis and exploration of strategies for YouTube, Twitter, Facebook, Instagram, Pinterest, Tumblr, Reverb Nation, Snapchat and more. This course consists of a weekly, two-hour lecture. This course may be taken as an elective.

Competency: Entrepreneurship
Course Number: 
IND-111
Credits: 2

Course Description
This course covers essential business affairs issues related to understanding music agreements and basic music legal principles. It will prepare students to effectively review and comprehend the standard points in music deals and contracts. Topics will include the introduction to understanding recording agreements, management contracts, music licensing agreements, touring agreements, merchandise deals, producer agreements, publishing deals and distribution agreements. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Music Industry Studies 1-2.

Competency: Entrepreneurship 
Course Number: 
IND-112
Credits: 2

Course Description
This course provides students an in-depth review of the process and legal aspects of licensing music for film, TV, advertising, and artist placement. It will include the review of the roles of music publishers, synch agents, music supervisors, ad agencies, and A&R executives. Topics covered also include licensing administration, securing licenses, collecting and distributing payments, usage tracking, clearance agencies, and licensing songs for covers or samples. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-113
Credits: 2

Course Description
This course focuses on the industry of music publishing and the various income sources related, for both the songwriter and the company involved. Students will study the areas of Copyright Rights & Protections, Performance Rights Organizations (PRO), along with the many varied approaches to publishing splits and deals. This course consists of a weekly, two-hour lecture.

Competency: Instrument
Course Number: 
IND-116
Credits: 2

Course Description
The primary goal of this course is to act as reinforcement for the core curriculum of the Department. Any questions involving individual weekly classes will be addressed, and the instructor will help each student keep up with the general pace of all classes in their program. Additional assignments may be given to students when appropriate. This course consists of a weekly, one-hour private lesson.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course.

Competency: Literacy
Course Number: 
MUS-110
Credits: 1

Course Description
History of Rock and Pop Music 1 focuses on the beginnings of Rock & Roll music. Students will study Rock Music in the 1950’s with artists such as Elvis Presley, Buddy Holly and Chuck Berry. Rock History 1 then moves to the “Golden Age” of rock music and focus on the 1960’s and the British Invasion, Folk Rock and Psychedelic Rock movements. This course finishes with the 1970’s and Classic Rock, Glam Rock and Prog (progressive) Rock. These topics will be explored via lectures, reading and research assignments, listening exercises and YouTube videos. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

QUARTER SUMMARY

Competencies Covered: Literacy, Instrument, Entrepreneurship & Musicianship.

Total Credits: 16.5

Competency: Instrument
Course Number: COMP-105
Credits: 1.5

Course Description
Building on the basic techniques learned in Guitar Accompaniment 1, students will begin to access more advanced concepts of rhythmic foundation and harmonic composition. Complimentary internal instrumental hooks and lead lines will also be studied as a means to create additional motifs within the student’s original song material. Students will also learn how to accompany themselves on the guitar while singing, along with playing as part of a small ensemble in support of another singer/ songwriter. This course consists of a weekly one-hour lecture and one-hour lab. This course may be taken as an elective.

Prerequisite: Guitar Accompaniment 1. 

Competency: Literacy
Course Number: GE-306
Credits: 4

Course Description
This is a compact and focused course of Physics with special emphasis on Motion, Waves and Sound/Voice. Topics cover Motion, Newton’s Laws, Energy, Temperature and Heat, Electromagnetism and Electromagnetic Waves, and understanding the elements, mechanisms and the dynamism of Waves and Sound. This course consists of two weekly, two-hour lectures.

Competency: Entrepreneurship
Course Number: 
IND-200
Credits: 2

Course Description
Building on the foundation laid in Music Business Law & Contracts 1, students will learn essential aspects of negotiating fair and equitable deals for their future projects and clients. While an attorney is always necessary for final review and counsel prior to signing, a manager and/ or artist will need to know how to address points of concern or required adjustments in any given agreement. This course will also focus on important cases that have been pivotal in affecting the evolution of the music industry as we know it today. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Business Law & Contracts 1. 

Competency: Entrepreneurship
Course Number: 
IND-201
Credits: 2

Course Description
Continuing to build on the knowledge gained in Music Licensing 1, students will practice reviewing and editing standard music licensing agreements. A practical study of sourcing new licensing opportunities for an artist or composer will allow the students a hands-on experience while interfacing with music supervisors from “pitch to placement”. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Licensing 1.

Competency: Entrepreneurship
Course Number: 
IND-202
Credits: 2

Course Description
Delving deeper into the topics introduced in Music Publishing 1, this course will outline in detail the current music industry’s approach to monitoring and growing publishing income for any given songwriter’s catalog. An in-depth study of the function of PROs and a comparison study between the three major PROs in the United States, along with those established worldwide, will offer the students an essential base of understanding for how a song can be monetized throughout the entire process from conception to completion. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Publishing 1

Competency: Entrepreneurship
Course Number: IND-203
Credits: 2

Course Description
Once students understand the fundamentals of building a marketing strategy, it is imperative they have an understanding of how to build a marketing budget that is cost-effective and ensures ROI. This course will give students the knowledge of costing out a marketing plan, evaluating the ROI, and managing the ongoing marketing spend of a project. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Marketing Foundations

Competency: Instrument
Course Number: IND-216
Credits: 2

Course Description
The primary goal of this course is to act as reinforcement for the core curriculum of the Department. Any questions involving individual weekly classes will be addressed, and the instructor will help each student keep up with the general pace of all classes in their program. Additional assignments may be given to students when appropriate. This course consists of a weekly, one-hour private lesson.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course.

Competency: Literacy
Course Number: MUS-111
Credits: 1

Course Description
History of Rock 2 is a survey of Rock music from the 1980’s to present. Students will study music starting with the Hair Bands of the 80’s, New Wave and Pop music. Then the focus will shift to Seattle and the Grunge scene with bands such as Nirvana and Soundgarden. Rock history 2 will conclude by studying modern Alternative Rock with Artists and bands such as Jack White, Radiohead, the Foo Fighters and Muse. These topics will be explored via lectures, reading and research assignments, listening exercises and YouTube videos. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

QUARTER SUMMARY

Competencies Covered: Literacy, Instrument, Entrepreneurship & Musicianship

Total Credits: 16.5

Competency: Musicianship
Course Number: 
COMP-100
Credits: 1.5

Course Description
This course is designed to improve (or uncover) each student’s songwriting ability through a study of the craft of songwriting, and to inform their careers by focusing on the various business aspects of songwriting. Students broaden their historical perspective of songwriting through a study of definitive songwriters of popular music, while performing and recording their own compositions weekly. Melody, structure, lyrics, collaboration, and the development of a “hook” are all looked at in great detail. This course consists of a weekly one-hour lecture and one-hour lab. This course may be taken as an elective.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course. 

Competency: Literacy
Course Number: 
GE-202
Credits: 3

Course Description
Compared to many other nations, the United States is relatively young; however, this doesn’t mean that this country’s history, with its interesting figures, significant events, and transformative shifts in ideology, doesn’t offer an important perspective students can use when making sense of our nation’s past and its influence on contemporary society. This course begins with a brief look at the Country post-Civil War, and when quickly moves into a more in depth examination of the country from the Industrial era through WWII. The course ends with a critical discussion of the country during the 1950s post-war era, a time that many people fondly recall as America’s golden age, but students will learn to view in a more nuanced light. Throughout this course, the nation’s social, economic, and cultural climate will be discussed from a historical context and our nation’s diverse populations and their historical experiences will be emphasized. This course consists of two weekly, one and a half hour lectures.

Prerequisite: GE-101: English Composition & Critical Thinking

Competency: Entrepreneurship
Course Number: 
IND-204
Credits: 2

Course Description
This course studies and analyzes the process of calculating music royalty payments. Topics include calculating, tracking and paying master, synch, and mechanical royalties for labels, artists, producers and songwriters. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Music Publishing 1-2; Music Licensing 1-2. 

Competency: Entrepreneurship
Course Number: 
IND-205
Credits: 2

Course Description
The distribution of digital audio and video content is the cornerstone of today’s music business. Understanding the various digital retailers, process of distributing the content, metadata requirements for royalty tracking, distribution companies, retail advertising, and payment processes are all critical to successfully distribute and sell digital content. This course will include a study of the primary digital distributors and related deal variations, retailers, metadata requirements, and marketing and sales strategies related to distribution. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-206
Credits: 2

Course Description
Pitching an artist for business deals, publicity, or sponsorships requires professional and strategically produced materials that will generate interest for further exploration. This course will review the various types of materials from EPKs, press releases, pitch decks, biographies, one-sheets and more. Students will learn key elements of each, how and when to use them, and will create their own materials in class to pitch to other students. This course consists of a weekly, two-hour lecture.

Prerequisite: Music Marketing Foundations, Promotion Concepts & Tools, Brand Development, Social Media Branding. 

Competency: Entrepreneurship
Course Number: 
IND-207
Credits: 2

Course Description
This course will cover creative and business concepts associated with the role of the Music Supervisor, including: what a music supervisor’s primary job is, how to interact with the music supervisor on a Film/TV assignment, what a music supervisor needs to know and be qualified to do, and how to pursue becoming a music supervisor. Qualities a music supervisor must have will be studied extensively, as this can be a viable career path for many musicians and songwriters. Topics will include: critical “song to picture” analysis, expansive music genre and artist knowledge, ability to organize song clearances and cue sheets, confidence in communicating with directors and producers of Films and TV shows along with expressing specific needs to composers in regard to musical direction, tempo, keys, song edits and “sound alike” references. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-217
Credits: 2

Course Description
If musicians are to survive and be competitive in today’s global economy, vocational skills must expand beyond simply playing an instrument. It is said that the three rules of business are advertising, advertising, and advertising! This course will provide students with the skills to design their own website, giving the vitamin B shot of technology which every musician needs to survive. This course consists of a weekly, two-hour lecture. This course may be taken as an elective.

Competency: Literacy
Course Number: 
MUS-107
Credits: 1

Course Description
The History of American Roots and Blues Music offers students a glimpse of the styles, songs and singers that helped shape American popular music as we know it today. The course will focus primarily on early-to-mid 20th century genres—including African-American work songs and spirituals, minstrelsy, blues, traditional folk balladry, hillbilly music, protest songs, early rock ‘n’ roll—which will be explored via lectures, reading and research assignments, listening exercises, YouTube videos and biographical sketches. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

QUARTER SUMMARY

Competencies Covered: Entrepreneurship, Literacy & Musicianship

Total Credits: 15.5

Competency: Musicianship
Course Number: 
COMP-101
Credits: 1.5

Course Description
This course will continue the study of popular song construct, but will be applied directly to varied genres of music and the requisite shift in stylistic approach. Each genre demands varied approaches as applies to lyric, melody, hook construct and delivery, structure and chord progressions. Popular genres to be analyzed will include Pop, Pop/Rock, Modern Rock, Hip Hop, Dance/Electronica, Indie/Folk and Alternative Country. This course consists of a weekly one-hour lecture and one-hour lab. This course may be taken as an elective.

Prerequisite: Songwriting 1. 

Competency: Literacy
Course Number: 
GE-403
Credits: 3

Course Description
This is a comprehensive course of basic Psychology structured upon the biological, cognitive, developmental and social foundations of human behavior. Additionally, it also covers the basic and most common mental health disorders. Topics include neuroscience, sensation and perception, motivation and emotion, learning and memory, human development, social psychology and personality. This course consists of two weekly, one and a half hour lectures.

Prerequisite: GE-100: English Composition

Competency: Entrepreneurship
Course Number: 
IND-208
Credits: 2

Course Description
The touring business is much deeper than just income from the ticket sales and merchandise. Managing the tour budget, understanding the promoter and venue shares, and accounting to managers and labels can be a complex equation. This course will provide a solid understanding of the process of budgeting and accounting all aspects of tour income and expenses. This course consists of a weekly, two-hour lecture.  

Competency: Entrepreneurship
Course Number: 
IND-209
Credits: 1

Course Description
Understanding revenue streams and expenses is the key to properly managing music income. Artists, managers, attorneys and business managers all must understand the fundamentals of managing the artist’s, company’s or project’s revenue and budget. This course will provide a solid understanding of music career finance. In addition, tools for managing the time invested in the varied areas of a music career will be introduced as an essential component of making certain that every resource is being fully realized and efficiently utilized. This course consists of a weekly, one-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-210
Credits: 2

Course Description
The emergence of independent record labels has created a more varied and prolific production and release of new music. This course will study the differences between how indie labels and major labels function, with the benefits and drawbacks analyzed extensively. Students will also receive an introduction to the essential aspects of building and operating their own independent record label. This course will provide a review of the important functions of running an independent record company including artist development, marketing, radio, digital, retail, business operations and finance. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Music Industry Studies 1-2, A&R Strategy, Music Marketing Foundations.

Competency: Entrepreneurship
Course Number: 
IND-211
Credits: 2

Course Description
A major revenue stream in the music business is merchandise, licensing and retail development. It is much more complex than printing t-shirts to sell at concerts. An artist must have representatives that create a strategy for creating relevant products around their brand, find partners to license and manufacture these products, and build retail relationships to promote and sell the products. This full ecosystem is centered on the artist’s brand strategy set forth in the Branding Plan. Students in this course will learn the process of identifying licensees and retailers, and get a full understanding of the role of the licensing agent. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Music Marketing Foundations, Brand Development.

Competency: Entrepreneurship
Course Number: 
IND-212
Credits: 2

Course Description
In order for any artist or music executive to gain traction and enjoy continued success in today’s music industry, an extensive and ongoing exploration of career planning and strategy must be implemented. This course will offer vital information regarding resources and organizations, varied job and career opportunities, and career networking and strategy tools. Each student will create an individualized career goals and strategy plan, with requisite tools and resources utilized. This course consists of a weekly, two-hour lecture.

Competency: Literacy
Course Number: 
MUS-108
Credits: 1

Course Description
The History of Jazz 1 will examine jazz from its origins thru the 1940’s. Special attention will be given to such artists as Scott Joplin (the Joplin Rag), Jelly Roll Morton, Cab Calloway, Count Basie, Tommy Dorsey and Louis Armstrong. Class time will be spent listening to and analyzing a wide variety of recordings as well as watching video presentations. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship, & Musicianship.

Total Credits: 14.5

Competency: Literacy
Course Number: 
GE-303
Credits: 3

Course Description
Spanish 1 is an introductory course, which emphasizes the basic skill of listening comprehension and speaking ability, writing simple grammatical sentences and grammar exercises. Short reading selections emphasize new vocabulary and grammar structures. Grammar and vocabulary are used to develop the four main skills of listening, speaking, reading and writing. The basics of verb usage and conjugation, greetings, numbers, professions, colors, adjectives, and phrases related to work, nationalities, family, home, and a restaurant will be covered. This course consists of two weekly, one and a half hour lectures.

Competency: Musicianship
Course Number: 
IND-300
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course will consist of one weekly two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course. 

Competency: Entrepreneurship
Course Number: 
IND-303
Credits: 2

Course Description
Marketing a tour requires a very specific set of marketing tactics based on the special needs of the touring business model. This includes working with the venues and promoters, local radio, TV, and print outlets and targeted digital platforms to reach each individual local market and drive ticket sales. This course will include study in building overall national and local marketing plans, working with local media partners, local publicity efforts, and tactics to successfully drive local awareness and ticket sales, retail partnerships, ticketing strategies and the various ticketing companies. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Tour Finance, Music Marketing Foundations.  

Competency: Entrepreneurship
Course Number: 
IND-304
Credits: 2

Course Description
This course will introduce the methodology and analytical tools utilized by economists as applied to Business, with a special focus on applications to the Music Industry. Principles of micro and macro- economics will be examined, along with broad economic theory, history and policies. Students will learn how to apply these foundation concepts to economic analysis, evaluation and decision-making in the context of business models, industry trends, finance theory and other varied aspects of the Music Industry. This course consists of a weekly, two-hour lecture. 

Competency: Entrepreneurship
Course Number: 
IND-305
Credits: 2

Course Description
While the model of traditional radio promotion has changed significantly over time, there still exists a strong benefit to an artist and/or song to be able to secure prime radio placement. The traditional aspects of how the radio promotion industry functions will be studied extensively, along with the essential aspects of new digital radio models and platforms. This course consists of a weekly, two-hour lecture.

Prerequisite: Promotion Concepts & Tools. 

Competency: Entrepreneurship
Course Number: 
IND-314
Credits: 2

Course Description
This course introduces the professional field of journalism as applied to the music industry. Students will learn how to craft an effective review of live shows, recorded releases, new music and technology products, and more. Understanding how to source a compelling angle to present an artist in a biographical format will also be a focus. Applications of music journalism will include the crafting of informative reviews, news articles, interviews, blog postings, online media content and product reviews. The business of writing and selling content will also be introduced, along with the technical skills and specifications required of a music journalist. This course consists of a two hour weekly lecture, once per week.

Competency: Literacy
Course Number: 
MUS-109
Credits: 1

Course Description
The History of Jazz 2 surveys the development of jazz music from the 1950’s and 1960’s, investigates representative composers, and examines the musical characteristics, compositional practices, and instrumental/vocal techniques associated with Be Bop, Cool and Modal jazz. Students will study such artists as Duke Ellington, Gil Evans, Chet Baker, Stan Getz and Miles Davis. These topics will be explored via lectures, reading and research assignments, listening exercises and YouTube videos. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

Competency: Music Tech
Course Number: 
PROD-1000
Credits: 3

Course Description
In Pro Tools 101 students explore introductory level Pro Tools hardware and software functionality while studying the supplementary coursework provided. Through studying the basic Pro Tools principles, students gain the skills needed to complete a Pro Tools project from initial set-up to final mix-down. Whether the project involves recording live instruments, MIDI sequencing of software synthesizers, or audio looping, this course provides the basic skills needed to succeed. At the conclusion of this course students will be given the official Pro Tools 101 certification exams. This course consists of a weekly, two hour lecture and two-hours of lab. This course may be taken as an elective.

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship, Music Technology & Musicianship.

Total Credits: 16

Competency: Literacy
Course Number: 
GE-400
Credits: 3

Course Description
This is a comprehensive course of World Geography structured upon a World regional approach. Topics include World physical processes, regions divided and organized into Europe, Russia & the Near Abroad, Middle East, North & Sub-Saharan Africa, South & East Asia, Oceania & Antarctica, Latin America & North America (US & Canada). This course consists of a weekly, three-hour lecture

Competency: Musicianship
Course Number: 
IND-301
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course will consist of one weekly two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course.

Competency: Entrepreneurship
Course Number: 
IND-306
Credits: 2

Course Description
An important revenue stream and marketing platform for artists is securing sponsorship deals with major brand partners that fit the artist’s brand strategy. This is a challenging and time-consuming process that requires specific knowledge of the brand world and a particular process to identify the sponsor, pitch the sponsor, negotiate the deal, and execute it. This course will provide students a thorough overview of the brand and sponsorship industry and takes them through the process of securing a deal. This course consists of a weekly, two-hour lecture.

Prerequisite: Brand Development.

Competency: Entrepreneurship
Course Number: 
IND-307
Credits: 2

Course Description
Publicity is an integral part of the marketing mix which garners national and local media coverage to build an artist’s image and career with the public. This course will provide a strong understanding of the role of publicity in a marketing campaign, key strategies to create a publicity plan, and methods used to pitch and secure media placement. The course will include an overview of key media outlets, developing a press plan, writing press releases, pitching media outlets, and providing media training to artists or executives. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-308
Credits: 2

Course Description
There are many strategies to consider when determining when, where, and how to tour. This course explores various strategies for both emerging and established artists including tour routing, types of venues, headlining vs. supporting, domestic vs. international, frequency of touring, methods to secure funding and strategies to maximize potential revenue while on the road. This course will also provide students with hands-on experience in booking local shows and tour dates. Students will find a local artist to create and execute a show booking plan for, which includes identifying venues, pitching the artist, booking the shows, and overseeing local promotion efforts. This course consists of a weekly, two-hour lecture.

Prerequisite: Touring Strategies 1.

Competency: Entrepreneurship
Course Number: 
IND-309
Credits: 1

Course Description
To work in today’s music industry, it is vital to have a solid understanding of the technology and the many digital music delivery methods including the devices and services that the music content is delivered through. From devices like smartphones, tablets, computers, smart TVs, and game consoles to the services that provide the music content such as iTunes, Spotify, Pandora, Vevo, and more, this course will prepare students as business leaders in the music industry to understand each of the platforms, their business models, and strategies to drive fan engagement and revenue through each of them. This course consists of a weekly, one-hour lecture.

Prerequisite(s): Digital Revolution 1-2, Digital Distribution.

Competency: Entrepreneurship
Course Number: 
IND-404
Credits: 1

Course Description
Fan management is essential; not only to connect artists with their fans and to expose emerging artists to new audiences, but it allows for a strong marketing platform that creates direct-to-fan revenue streams. Audience groups can have many different structures, business models, and platforms including web-based or app-driven organization and mobilization tools. This course will explore these many structures, tools, and the variety of companies that offer audience development and management services. This course consists of a weekly, one-hour lecture.

Competency: Music Tech
Course Number: 
PROD-1001
Credits: 3

Course Description
Pro Tools 110 continues building on the concepts learned in Pro Tools 101. Students focus on the key concepts and skills needed to operate a Pro Tools system, and provides the foundation for later post-production courses within the program. At the conclusion of both levels, students will be given the official Pro Tools 100 and 110 certification exams. This course consists of a weekly, two-hour lecture and two-hours of lab. This course may be taken as an elective.

Prerequisite: Pro Tools 100. 

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship, Music Technology & Musicianship.

Total Credits: 15

Competency: Literacy
Course Number: 
GE-305
Credits: 4

Course Description
This course provides the basic concept of statistics: Topics include Data, Sampling, Experiments, Distributions, Relationships, Chance and Probability, Simulation & Expected Values, and Inference. This course consists of two weekly, two-hour lectures.

Competency: Musicianship
Course Number: 
IND-302
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course will consist of one weekly two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course.

Competency: Entrepreneurship
Course Number: 
IND-310
Credits: 2

Course Description
Fan-funded campaigns are becoming an integral strategy to support the careers of independent artists. Funds that were originally provided by the record companies are now being provided directly from the fans to the artists. Crowd-sourced funding sites such as Kickstarter, PledgeMusic, GoFundMe and IndieGoGo provide independent artists the platform to generate funding support directly from their loyal fans, and the artist’s team must determine the creative elements, product and experience offerings, and the fulfillment of these campaigns. This course will review the various platforms, successful crowd-sourced campaigns by other artists, and key strategies to create, manage and fulfill a successful campaign. This course consists of a weekly, two-hour lecture.

Competency: Entrepreneurship
Course Number: 
IND-311
Credits: 4

Course Description
This course will allow students to gain practical experience with the day-to-day operations or running an independent record label, from the creative construction of artist projects to executing the final objectives of marketing and distribution. Students will launch their label, find an artist to sign, develop that artist and the creative/musical process, and manage the sales, marketing, distribution and finance aspects of running the artist’s label.This course consists of 2 weekly, two-hour lectures.

Prerequisite(s): Music Industry Studies 1-2; Building The Artist’s Team; A&R Strategy; Music Marketing Foundations

Competency: Entrepreneurship
Course Number: 
IND-406
Credits: 1

Course Description
Technology has revolutionized the music business and has become the best platform to create new music revenue streams. This course will review some of the current successful startups and the process of creating the next successful technology company from concept and funding to launch and on-going management.This course consists of a weekly, one-hour lecture.

Competency: Literacy
Course Number: 
MUS-207
Credits: 1

Course Description
Through various media, films, discussion, readings, and literature, this course presents the history Funk, Hip Hop and Modern R&B while exploring various issues pertaining to its worldwide impact. Many pioneers of these styles such as James Brown, Rick James and Parliament Funkadelic, Sly and the Family Stone, the Beastie Boys, D’Angelo, Jay-Z, Usher and Beyonce. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

Competency: Music Tech
Course Number: 
PROD-306
Credits: 3

Course Description
This class explores the vast creative options of Ableton Live. This DAW is designed for creating musical ideas, turning them into finished songs, and even taking them onto the stage. It is a fast, fun, intuitive way to make music with efficient workflow enhancements to audio improvements and a new technology called Link which works under the hood, allowing you to instantly play in perfect sync with multiple instances of Live as well as a growing number of iOS apps. There are numerous creative projects culminating to creating a fully produced demo of an original song. This course consists of a weekly, two-hour lecture and two-hour lab.

QUARTER SUMMARY

Competencies Covered: Literacy, Instrument, Entrepreneurship & Musicianship.

Total Credits: 16

Competency: Literacy
Course Number: 
GE-102
Credits: 3

Course Description
This course is an introduction to finance as it relates to musicians and to all creative entrepreneurs. Students will learn the most important aspects of finance including time value of money concepts, financial calculations, budgeting and financial planning and will develop critical money management skills to help them thrive in the music business. The class will be introduced to financial spreadsheet applications such as Microsoft Excel but students will also discover how use these tools to create customized budgets and financial plans. This course consists of a weekly, three-hour lecture.

Competency: Literacy
Course Number: 
GE-404
Credits: 3

Course Description
This is a comprehensive and focused course of Health and General Well-Being. Topics cover achieving wellness, eating and exercising towards a healthy lifestyle, building healthy relationships, understanding and preventing disease, drug use and abuse and making health and healthy choices. This course consists of two weekly, two-hour lectures.

Competency: Musicianship
Course Number: 
IND-400
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course consists of a weekly, two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course. 

Competency: Entrepreneurship
Course Number: 
IND-403
Credits: 4

Course Description
This course will take students through the process of sourcing, pitching and placing songs in film, television, commercials, and with artists. Students will represent an actual collection of songs from an artist/songwriter and will select material, offer musical critique, guide catalog expansion, pitch, follow up, and potentially get their songs placed. Students will not only get the hands-on experience, but they will also build a network of music supervisors, synch licensing agents, ad agencies, and A&R representatives. This course consists of 2 weekly, two-hour lectures.

Prerequisite(s): Music Licensing 1-2; Music Publishing 1-2; Music Supervision. 

Competency: Entrepreneurship
Course Number: 
IND-405
Credits: 2

Course Description
Today’s music industry is a global marketplace. Artists, managers, and labels must look at the business from a global perspective and determine targeted strategies to build a successful career in each territory. This requires a specific strategy localized for each territory based on that country’s music industry and consumer behavior. In order to do this successfully, local teams must be identified and put into place in each market. This course will provide students the necessary knowledge of the key music territories around the world, local music customs, business practices, and strategies for putting local teams in place to help build the artist’s career country by country. This course consists of a weekly, two-hour lecture.

Prerequisite(s): Music Industry Studies 1-2.  

Competency: Literacy
Course Number: 
MUS-206
Credits: 1

Course Description
A comprehensive, interactive exploration of Brazilian music, this course will present a thorough study of Afro-Brazilian culture, religion, and dance as they relate to Brazilian music. Beginning with an overview of traditional Brazilian forms of musical expression, we will then analyze how these forms were incorporated into popular musical styles from the 1960s to the present. Artists such as Sergio Mendes, Gilberto Gil, Antonio Carlos Jobim and Dori Caymmi will be presented and discussed. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective.

Competency: Literacy
Course Number: 
MUS-302
Credits: 2

Course Description
Each course offers a broad survey of musical masterpieces from the Middle Ages to the Baroque era. Emphasis is on major composers, rhythmic, harmonic and melodic inventions, form, period instruments, secular and sacred music, and listening awareness. This course consists of a weekly, two-hour lecture.

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship & Musicianship.

Total Credits: 16

Competency: Literacy
Course Number: 
GE-402
Credits: 3

Course Description
Political science is a study of political policy, behavior, process, systems, and overall government structures. This course will cover the concepts of political economy, ideology, theory, and philosophy. It will further elaborate on political analysis, comparative politics, and international relationships. An examination of both humanistic and scientific approaches, perspectives, and tools will be used throughout the course. The political dynamics of American governmental structures as well as comparisons with other regions of the world will be applicable. Students will be able to understand and compare different countries from around the world and firmly understand the integration of government and policy within multiple societies. This course consists of two weekly, two-hour lectures.

Prerequisite: GE-100: English Composition

Competency: Musicianship
Course Number: 
IND-401
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course consists of a weekly, two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course.

Competency: Entrepreneurship
Course Number: 
IND-407
Credits: 1

Course Description
Apps have become an important medium for which fans engage directly with artists and their music. A successful app strategy can drive stronger fan engagement and direct-to-fan revenue streams. Through this course, students will become knowledgeable of the app industry, successful music apps, business models and strategies for apps, and how to develop, cost, and build an app. This course consists of a weekly, one-hour lecture.

Prerequisite(s): Technology Startups, Music Delivery Devices and Services.

Competency: Entrepreneurship
Course Number: 
IND-408
Credits: 2

Course Description
Continuing to discuss the concepts introduced in Global Music Business 1, this course will delve deeper into the specific music industry territories around the world. A specific focus will be placed on understanding the varied aspects and functionality of the current Latin and Asian music markets. An introduction of the variation in distribution, sales and promotion models per region, will provide a solid base of understanding for how to expose new artists and music to these territories. This course consists of a weekly, two-hour lecture.

Prerequisite: Global Music Business 1. 

Competency: Entrepreneurship
Course Number: 
IND-410
Credits: 5

Course Description
Students will be evaluated according to their skill sets and career objectives, to be placed in a practical internship with an active Los Angeles music company. Students will work on location at this company for a minimum of eight hours per week and will be supervised and evaluated by that company’s staff. Throughout the quarter, the student will report to a faculty advisor regarding specific challenges and receiving guidance on improving their competitive edge for future employment possibilities.

Competency: Literacy
Course Number: 
MUS-208
Credits: 1

Course Description
This course introduces and examines Afro-Caribbean rhythms, including Cha Cha, Mambo, Son, Merengue, and many others. Students also learn the historical importance and origins of these rhythms, and how they are used in today’s contemporary music. Artists studied will be: Tito Puento, Ray Barreto, Mongo Santamaria and Machito. This course consists of a hybrid combination of on campus meetings and online coursework. This course may be taken as an elective

Prerequisite: History of World Music 1.

Competency: Literacy
Course Number: 
MUS-303
Credits: 2

Course Description
Each course offers a broad survey of musical masterpieces from the Middle Ages to the Baroque era. Emphasis is on major composers, rhythmic, harmonic and melodic inventions, form, period instruments, secular and sacred music, and listening awareness. This course consists of a weekly, two-hour lecture.

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship & Musicianship.

Total Credits: 15

Competency: Literacy
Course Number: 
GE-302
Credits: 3

Course Description
Philosophy is considered to be the history of human thinking. Philosophy teaches how to think and attempts to unravel concepts of life through the practice of questioning. Philosophical questions examine what reliable knowledge is, what is God and does it exist, what is truth, what are right and wrong, what makes something beautiful or unattractive, what is reality, what happens when we die, and in totality, what does it mean to study philosophy. This course will act as a guide for conducting life and every major can benefit from philosophical learning. Students will be able to gain relevant connections from philosophy to their daily life. This course consists of a weekly, three-hour lecture.

Prerequisite: GE-101: English Composition & Critical Thinking

Competency: Literacy
Course Number: 
GE-406
Credits: 3

Course Description
This course is a comprehensive and focused study of the structure and function of the human body at the cellular, histological, and organ level. The emphasis of study includes microscopic and macroscopic anatomy and physiology of the Integumentary, Skeletal, Muscular, Nervous, Endocrine, Cardiovascular, Respiratory, Immune, Gastrointestinal, Renal and Reproductive Systems. This course consists of two weekly, one and a half hour lectures.

Competency: Entrepreneurship
Course Number: 
IND-411
Credits: 5

Course Description
Students will have the opportunity to work a minimum of eight hours per week at a new company and will be challenged to select a different industry focus in order to broaden the professional experience. Throughout the quarter, the student will report to a faculty advisor regarding specific challenges and receiving guidance on improving their competitive edge for future employment possibilities.

Competency: Musicianship
Course Number: 
IND-402
Credits: 1

Course Description
In this faculty-directed ensemble course series, students will practice all aspects of being a member of a professional ensemble performance group. Tracing the various history and styles courses, students will learn how to perform a selection of songs live, create and interpret charts, and produce powerful song arrangements for a live showcase setting. This course series will also focus on developing in the areas of advanced rehearsal techniques, musical direction, stage movement, image development and advancement, and polished performance skills. Each student will also play a role in the “business” of a professional performance ensemble. Roles include accounting, social media marketing, PR, graphic design, photography, fan management, networking, stage and audio/video logistics, and more. To conclude each Contemporary Performance Ensemble course, a final performance of the set will be promoted by the group and performed in a multi-media industry showcase setting. This course consists of a weekly, two-hour lab.

Prerequisite: Students must complete each level in order to continue into the subsequent level of the course

Competency: Entrepreneurship
Course Number: 
IND-409
Credits: 2

Course Description
An exploration of the complete European music market will be executed with an in-depth look at each territory and the prominent business models and requisite companies involved. A study in worldwide stylistic and consumer trends will be conducted per territory that has been addressed throughout the Global Music Business series. Students will compile a thorough business and marketing plan to launch an artist based in the United States toward the major music territories throughout the world. This course consists of a weekly, two-hour lecture.

Prerequisite: Global Music Business 2

QUARTER SUMMARY

Competencies Covered: Literacy, Entrepreneurship & Musicianship.

Total Credits: 14