With over 15 years of experience in the music industry, Erin Workman brings a combined expertise in areas of Music Publishing, A&R, Artist Development, Vocal Coaching, Entertainment Education, Industry Relations and more. A degree in Music Education and Vocal Performance prepared her to enter into the industry as a signed staff songwriter and recording artist for Gaylord Entertainment (including Acuff Rose and Warner Chappell) in Nashville, TN, which led to entry into writing for Film/TV projects and various publishing/licensing ventures. While working with artists and songwriters, there was a natural ease into the field of Artist Development which brought Workman to Los Angeles to write for Disney (Suite Life of Zack & Cody) and work with such artists as DJ Ashba (Sixx:AM), Drake Bell (Nickelodeon/Sony), Miley Cyrus (Disney), Zac Efron (Disney), Selena Gomez (Disney), Ashley Tisdayle (Disney), Emma Roberts (Sony/Columbia) and many more. As a session singer/pianist and songwriter, Erin can be found on projects as varied as Rufus Wainwright, Russell Crowe – TOFOG, Disney’s “Suite Life of Zack and Cody”, Nickelodeon’s “Unfabulous” – Emma Roberts, and various Film and TV projects and Erin’s educational background includes a Bachelor of Arts in Music Education and Vocal Performance from CSU, Chico and her primary instruments are voice, piano/keyboards and guitar. In her previous executive position as Senior Director of A&R at TAXI Music, Erin utilized her passion for helping artists to achieve great success and continues currently as an A&R consultant for several major music companies. In this capacity, she also forged a number of important relationships with publishers, A&R representatives, music supervisors and managers for the purpose of promoting the talent of the TAXI members to the industry at large. As a result, the members secured many Film/TV placements and a prominent artist/writer signings. Erin is also the Department Chair for Songwriting and Music Business and Vice President of Career Services and Industry Relations at LACM.

Marko DeSantis is a music professional best known as the lead guitarist and co-founder of modern rock & roll band Sugarcult, with whom he has toured worldwide and sold over a million records since launching out of Santa Barbara, CA in 2001.

Sugarcult released three studio records which spawned hit singles such as; “Bouncing Off the Walls”, “Pretty Girl (The Way)”, “Do It Alone” and “Memory”.   They’ve also released a documentary DVD, a live album, a “best of”/concert DVD.

Sugarcult has headlined their own national and international tours; performed on the main stages of festivals around the world (Glastonbury, Reading/Leeds, Summersonic, Warped Tour, Soundwaves, etc); were the main support act on Green Day’s “American Idiot” USA/Japan tours, and Blink 182’s farewell European tour and countless other tours.

Prior to Sugarcult, Marko wrote, recorded & performed live with national indie/power-pop/punk bands such as The AtarisSwingin Utters and Nerf Herder.

Marko also produces/writes for other artists and composes for film and television.

As an educator, DeSantis has appeared as a guest lecturer/adjunct professor and panelist at several music conferences and academia programs: SXSW, MI (Musicians Institute), LACM (LA College of Music), Citrus College, Kenshu (Japanese exchange), Taxi Road Rally, New Noise, Camp Jam and Power Chord Academy. Specializing in Artist Development and career opportunities in the future of the music industry.

Marko DeSantis is based in Los Angeles, CA.

Ron Sobel is Advising Chair of the Music Business program at LACM. Co-Founder/Partner of Winogradsky/Sobel, he is also a nationally-recognized entertainment attorney, with primary expertise in intellectual property law, music copyright, New Media platforms, and media strategic planning, and music education. Winogradsky/Sobel provides legal services, artist development, music publishing/administration, corporate strategic media development, and music clearance & licensing services. Win/So represents artists, composers, and production companies for television, film, Internet, video games, and commercial advertising campaigns. Prior to developing Winogradsky/Sobel in 2009, Ron served as President of North Star Media, a music and media services company (2000 – 2009). Prior to serving as President of North Star Media, Ron was V.P./Creative Affairs, and head of the L.A. office at ASCAP. Over the course of 16 years at ASCAP, Ron also served as Director of Business Affairs, was on the New Media Council, and he signed Pearl Jam, Soundgarden, Alice In Chains, and Lenny Kravitz, among others. Ron has published several music industry articles, and his latest book, “Music Publishing: The Roadmap to Royalties”, has been released by Routledge Books. Ron served as Chair of the Music Business Division at McNally Smith College of Music (St. Paul, MN) from 2009 – 2010, was on the Board of Directors of the California Copyright Conference for 18 years, and is a frequent speaker and Instructor at USC, Cal State Northridge, and UCLA.

Jennifer Horton is a seasoned music executive with over 10 years of experience in the entertainment business as a successful manager, producer and business owner. She is currently an A&R consultant for Artist Publishing Group under Mike Caren and Ben Maddahi where she worked on the recent Chris Brown x Tyga “Fan of a Fan” album and is working on records for Chris Brown’s new album, as well as the Black Eyed Peas reunion album, Austin Mahone and more.

At Matrix Artists, she manages Atlanta based team FKi (1st & Saucelord Rich) known as producers, artists and tastemakers, most recently responsible for the introduction of Post Malone and viral hit “White Iverson,” as well as production for Travis Scott, Iggy Azalea, 2 Chainz, TY$ and more. She also manages Los Angeles hip hop group The Rej3ctz, best known for the international hit record “Cat Daddy” which she guided to sell over 600k singles independently and gain over 150M views online. They have since reemerged on the scene with several collaborations under Diplo’s Mad Decent label, including the festival hit “All That” with Dillon Francis & Twista. She has also brokered deals and campaigns for her clients with major brands including Samsung, Converse and L-R-G.

As a consultant, Jennifer has worked with Lil Wayne’s Young Money, Chris Brown and his production company CBE, Tina Davis and her management company Phase Too (Sevyn Streeter), Polo Molina’s Grassroots Productions (will.i.am, W3 the Future), NBA player Roger Mason’s label Weight Records (Cece Segarra) and others resulting in successful independent releases as well as major label deals and offers from Universal Republic, Atlantic, EOne, Columbia and more.

Jennifer also owns a full service creative and production company called Matrix Productions which manages multi-million dollar touring accounts like KPop stars BIGBANG and 2NE1 and represents top creative directors, music directors, and visual directors who help to create live shows and content for artists ranging from Nicki Minaj to Martina McBride to Usher to Cee Lo to Lil Wayne.

Garrett McElver works full time as part of the Los Angeles based music supervision team at SuperMusicVision, under the direction of music supervisor Thomas Golubić. During his time at SMV, Garrett has worked on various AMC series including Emmy award winning ‘Breaking Bad’, its spin-off ‘Better Call Saul’, zombie survival story ‘The Walking Dead’, the revolutionary war spy series ‘TURN: Washington’s Spies’, 1980’s tech drama ‘Halt and Catch Fire’, as well as, WGN’s ‘Manhattan’, Showtime’s ‘Ray Donovan’, the upcoming season of Netflix’s ‘Grace and Frankie’, and the new Cinemax series ‘Outcast’.

Garrett is currently a member of the Education Committee for the Guild of Music Supervisors and had an integral role in planning their first annual Guild of Music Supervisors ‘State of Music in Media’ conference.

Previously, Garrett worked in music licensing and publishing administration serving as the Director of the Creative Department at Winogradsky/Sobel. There he represented a boutique roster of bands, songwriters, and producers for multiple music library catalogs and was responsible for hundreds of placements in Film and Television.

An alumnus of Cal State Northridge’s Music Industry Studies program, he graduated at the top of his class and was involved in several leadership positions for campus-wide events, including Co-Executive Producer for the independent record label Five of Five Music Entertainment.

Originally from San Luis Obispo, CA – he also has a performance background playing guitar and singing in various projects.

Adam LaRue is an 18 year veteran of the music industry who has marketed the global album launches of Rancid, Mavis Staples, Glen Hansard, Dr. Dog, Plain White T’s, At The Drive-in, Sugarcult, and The Punk Goes… series among many others while at prominent labels Epitaph, Anti, and Fearless Records. As marketing at the Southern California indie labels, Adam was responsible for the publicity, digital, video, and radio campaigns for the aforementioned artists. Furthermore, he took the added responsibility of spearheading the advertising, tour marketing, and street level marketing efforts. As a result of his hard work Adam has been awarded platinum and gold records for Plain White T’s, and Tom Waits.

While at IndieClick Media Group/Demand Media, Adam has consulted major, and indie record labels with the development and online advertising strategy for artists such as Eminem, Blink 182, LMFAO, and Neon Trees, major music festivals The Vans Warped Tour, and Rockstar Mayhem Fest, book publishers such as Random House, and Harper Collins, and popular consumer brands Griffin Technology, SanDisk, and eMusic.

Additionally, Adam has been a featured speaker in the areas of artist development at distinguished artist level conferences such as CMJ, SXSW, Music Biz, Loren Israel’s Band Bootcamp/Music Mentor Program, and Seth Riggs Speech Level Singing Institute.

Steven Corn, CEO & Co-Founder, brings over 25 years of strategic media and music licensing experience to BFM Digital, a global digital distribution company specializing in representing independent artists, labels, publishers and other content creators. BFM Digital delivers quality music, spoken word, and video content to leading online retailers worldwide, including iTunes, Amazon, Rhapsody, eMusic, Napster, Walmart, Nokia and many more. Corn is responsible for the over-all vision of the company, and signing BFM Digital’s current network of hundreds of digital services worldwide. In addition, Steven Corn is co-founder of BFM Jazz. The artists of BFM Jazz are well-established, masters of their craft who have toured and recorded with their own bands in addition to lending their prominent voices to hundreds of pop, rock, jazz and soundtrack recordings in the course of several decades. Prior to forming BFM, he created Corn Music Services, Inc. a company that was one of the first to license master recordings, sound effects and images to cellular providers around the world for use as ringtones, wallpaper and ringbacks. More recently, Corn Music Services has provided consulting services for such high profile online companies and licensors such as Myspace, Fox Interactive, Universal Studios, Oddcast and kSolo.com. Previous to this, Corn held the position of Executive Vice President at Licensemusic.com, the first one-stop, online music licensing service. He also served as the Vice President/General Manager of Megatrax Production Music, a leading production music library.

Pablo Mathiason began his career in the music industry in 1990 at Columbia Records in his hometown of New York City. Starting right out of college in an entry level position that included answering phones, distributing reports and getting lunch, he worked his way to the A&R department. With 7 years of success in the glory days of the 1990’s, having worked Alternative hit bands like Sponge, Alice In Chains, Our Lady Peace, Neds Atomic Dustbin to mention a few, he left to move to Los Angeles. In LA, Pablo took a career turn to publishing, working at Chrysalis Music which lead him to the new millennium. In the 2000’s were spent as a manager working with bands like Rancid and Hepcat, Further Seems Forever and The Beautiful Mistake. Returning to the label world as Director of A&R at Jive Records/Zomba Music Publishing from 2002-2008 working with 311, The Bronx, Bowling For Soup and Wakefield among others. Pablo closed out 2000’s at Starbucks Entertainment. Over the last couple years, Pablo has returned to his management and consulting business, Civilized Artist Management and has been managing The Matches, Singer/Songwriter Eli Lieb and video game/tv/film composers Brain and Melissa where he has been involved in recording, touring, social media, syncs, placements and specializing in how to work in today’s industry without a label.

Ben McLane is an entertainment attorney veteran, focusing primarily on music contracts, artist management, talent scouting, promotions, record label operations, and recording agreements. Ben’s law practice has emphasis in negotiating and drafting recording, production, publishing, songwriter, management, producer, soundtrack, video, partnership, agency, investor, endorsement, licensing, merchandising, performance, touring, internet, new media, film, motion picture, television contracts and agreements. Ben has several gold/platinum albums and Billboard Top 10 and #1 chart hits to his credit, and he has worked in conjunction with musical artists/projects in various genres over the years, including Guns & Roses, Dixie Chicks, Nine Inch Nails, Alicia Keys, and others. Ben is a 1991 graduate of Pepperdine Law School, is a frequent speaker and presenter at national music conferences, and has written and published an extensive body of articles on the music business, most of which can be viewed at www.benmclane.com and benmclane.blogspot.com .

Dr. Clemens Kownatzki has been an executive in the financial services industry for well over two decades. His experience ranges from management positions in brokerage and treasury operations to advising corporate as well as retail clients with a focus on managing their risk effectively. He has also been an active investor in options and derivatives markets. Having lived and worked in Europe, the Middle East, Asia and the U.S., his investments range from equity to international capital and currency markets.

In 2010, he joined Pepperdine University as an adjunct professor of finance teaching financial risk management and derivatives to graduate students. Dr. Kownatzki’s primary research interest focuses on the important question of how risk and market volatility affects investment returns.

As a passionate musician of many years, Dr. Kownatzki has a keen interest in supporting the arts and serving his community. For many years, he was on the board of Pasadena Musical Theatre Corporation, a non-profit organization that supports and encourages students to embrace musical theatre for their personal growth. He also authored the book Money Music 101: Essential Finance Skills for Musicians, Artists & Creative Entrepreneurs. His book was the foundation for a personal finance class at LA College of Music.

Dr. Kownatzki earned his PhD in Economics and Management from Claremont Graduate University. He also holds an MBA degree from the Graziadio School of Business at Pepperdine University. He currently lives in Sierra Madre (near Pasadena) with his wife and two children.

Kevin Day began his career as a musician but formed the core of his experience as a Sales and Marketing executive with MCA Records and later, Geffen Records at the Universal Music Group.

After a 12-year tenure Kevin was downsized in 20004 in an early round of major label downsizing.

Almost immediately Kevin developed Rocket Science, a early music 2.0 label services company whose business model was based on an accelerating trend of well-known or “branded” artists leaving the major label system. In stark contrast to most labels at the time, Rocket Science took no ownership in client’s music and instead earned a fee for providing needed services.

Rocket Science and its roster of well-known and established artists expanded rapidly. With an elegant solution of accountable and quality services under one roof, the basic appeal expanded as a turnkey solution for labels, managers and artists to release their own content into the domestic, and eventually into a global music marketplace.

The Rocket Science model evolved into Skyrocket Entertainment. With an expanded business model, Kevin and staff moved from its primary focus of artists and managers and expanded to provide business development services for company’s and organizations working in the “music and entertainment space”.

Skyrocket works with app developers, music websites, publishers and other music entities providing sales and marketing services and maximizing revenue in an evolving industry.

Rocket Science Credits (partial list): Jackson Browne, Hall & Oats, Josh Kelley, Motley Crue, Maroon 5, Awolnation, Downtown Records, Red Bull Records, Collective Soul, John 5 (Rob Zombie), Don Felder (Eagles), Dolly Parton. Various American Idol releases, Tommy Lee, Ace Frehley (Kiss), Phil Collen (Def Leppard), Angels & Airwaves and many more great releases.

Geoff Mayfield, Music Industry Consultant

As an analyst and journalist, Geoff Mayfield has tracked the music industry’s pulse for the entire course of his career.From 1990-2008, Mayfield helped the music business embrace big data during his tenure managing Billboard’s charts department. As director of charts, he steered the industry’s adoption of objective sales and radio data and led the magazine to introduce new charts and methodologies that kept pace as music consumers’ habits raced from physical product to today’s digital platforms. He chronicled industry trends in his weekly column and in several Billboard White Papers.

From late 2008 through 2012, Mayfield was VP of business analysis and marketresearch for Universal Music Group Distribution. In that capacity, he oversaw theteams who monitored consumer and revenue trends for UMG through analysis ofsales, radio, streaming and financial data, and querying a suite of market research tools. Mayfield has been an independent consultant since 2013, compiling projects for Spotify, Yahoo, The Tone Knows, Accelerated Marketing and music app It’s Your Birthday.

He is an advisor of Border City Media, which is rolling out a new comprehensive music data service called BuzzAngle Music. Mayfield has also published recent commentaries in Music Business Worldwide.The industry veteran has served on committees for the Recording Industry Assn. of American and the Music Business Association.

Earlier entries on Mayfield’s resume include senior retail editor of Billboard, media specialist for national record chain Camelot Music and music director of Columbus jazz radio station WBBY.

Andre “Dre” Knight Sr. (born August 1, 1977) is an American record producer, pianist, songwriter, and composer. He was a founding member of The Narcotics, a production team out of New York, NY. He has produced songs for various artists, including Frank Ocean, Sizzla, Sha Stimuli, K. Michelle, Astro, Nicki Minaj and LL Cool J.

Dre’s production style consists of mainly live instrumentation with hip hop-driven undertones. His influences are Prince, Smokey Robinson, Stevie Wonder and producer Lord Digga.

Dre began his career as a founding member of The Narcotics and in the summer of 2005, they rose to notoriety producing the remix to Teairra Marí’s hit single “Make Her Feel Good” which featured rappers Kanye West & Jay-Z.