Adam LaRue

Adam LaRue

Faculty
Songwriting & Music Business

adam.l@lacm.edu

Adam LaRue is an 18 year veteran of the music industry who has marketed the global album launches of Rancid, Mavis Staples, Glen Hansard, Dr. Dog, Plain White T’s, At The Drive-in, Sugarcult, and The Punk Goes… series among many others while at prominent labels Epitaph, Anti, and Fearless Records. As marketing at the Southern California indie labels, Adam was responsible for the publicity, digital, video, and radio campaigns for the aforementioned artists. Furthermore, he took the added responsibility of spearheading the advertising, tour marketing, and street level marketing efforts. As a result of his hard work Adam has been awarded platinum and gold records for Plain White T’s, and Tom Waits. While at IndieClick Media Group/Demand Media, Adam has consulted major, and indie record labels with the development and online advertising strategy for artists such as Eminem, Blink 182, LMFAO, and Neon Trees, major music festivals The Vans Warped Tour, and Rockstar Mayhem Fest, book publishers such as Random House, and Harper Collins, and popular consumer brands Griffin Technology, SanDisk, and eMusic. Additionally, Adam has been a featured speaker in the areas of artist development at distinguished artist level conferences such as CMJ, SXSW, Music Biz, Loren Israel’s Band Bootcamp/Music Mentor Program, and Seth Riggs Speech Level Singing Institute.